Jiapeng Song
Experience Designer




M.S. in Business | Experience Design 

Virginia Commonwealth University Brandcenter | 2015


B.A, in Journalism and Mass Communication | Advertising

University of Oklahoma | 2012



Experience Strategy Architect

Rockfish Interactive (WPP) | Cincinnati, OH | 2015-2016

  • Research and define service blueprint to further user engagement

  • Craft messaging and interactions across digital touch points to ensure best experience for end user

  • Optimize user experience through information architecture and website/app redesign

  • Create site maps, work flow, personas, wireframe, mockup, working prototype and other artifacts to communicate the intended approach

  • Concept and ideate for potential project and new business


Experience Design Intern

Create Digital | Richmond, VA | Summer 2015

  • Work with team to brainstorm and concept, inform user experience best practices on various projects

  • Collaborate with Designers to execute design directions

  • Collaborate with Writers on overall messaging and story


Social Media / Marketing Intern

Grapevine Media | Oklahoma City, OK | 2013

  • Develop Social Media strategy for clients

  • Assist Media Buyer with media buying

  • Responsible for internal and external SEO research, improvement, and implementation

  • Work with internal team to develop company branding, responsible for internal marketing, social media upkeep


Account Executive

Lindsey + Asp | Norman, OK | 2012

  • Conduct research and prepare comparative analysis

  • Plan annual National Tornado Summit

  • Prepare external communication and pitch campaign proposals to clients


Skills Sets

  • Creative Strategy

  • Information Architecture

  • Interaction Design

  • Service Design 

  • Rapid Prototyping


  • Usability Testing

  • Responsive Web Design 

  • Storytelling

  • Video Production

  • 3D Modeling & Printing

  • Cinema 4D


  • Axure

  • Flinto

  • InVision

  • Sketch

  • Photoshop

  • Illustrator

  • Final Cut Pro

  • InDesign

  • After Effects

  • Omnigraffle

Client Experience